Elite Properties Group
Complete CRM System Implementation by Nexistry Core
Business name changed for client privacy and protection
PortfolioAbout the Client
Elite Properties Group is a placeholder name used to protect the identity of our actual client. This startup real estate agency launched with ambitious growth goals but limited infrastructure. They approached Nexistry Digital Solutions not just for a CRM system, but for complete digital foundation including website development, lead generation setup, and ongoing operational support.
We successfully built their entire digital presence from the ground up, creating a professional website with integrated lead capture forms, implementing Nexistry Core CRM to manage all incoming leads, and establishing automated workflows that positioned them for rapid scale. Today, we continue to serve as their dedicated digital operations team, handling system maintenance, optimization, and growth initiatives as their trusted long term partner.
Challenges
As a brand new real estate agency launching from zero, they faced the unique challenges of building everything from scratch with limited resources:
Starting with no website, no online credibility, and no way to capture leads
No infrastructure to organize or track potential clients
All processes requiring time consuming manual work
No in house staff with skills to build or maintain systems
Startup budget requiring cost effective solutions
Ambitious growth goals requiring systems that could handle rapid expansion
The startup agency needed a complete digital partner who could build everything from the ground up and continue supporting them as they grew.
Our Solution
Nexistry Digital Solutions designed, built, and successfully deployed a comprehensive CRM system powered by Nexistry Core, specifically configured for real estate operations. Here's what we implemented:
Professional Website Development
We built a complete real estate website from scratch designed to attract and convert leads:
- Modern, responsive design optimized for mobile and desktop
- Featured property listings with high quality imagery
- Agent profile pages showcasing team expertise
- Integrated contact forms on every key page
- Property search functionality with filters
- Neighborhood guides and market insights content
- Fast loading performance and SEO optimization
- Lead capture pop ups and strategic call to action placement
A professional digital storefront that establishes credibility and generates quality leads 24/7.
Centralized Lead Management Hub
We created a unified Nexistry Core CRM system that captures and organizes every lead from the website and all other sources:
- Website contact forms automatically creating lead records
- Social media inquiry integration from Facebook and Instagram
- Manual lead entry for walk ins and phone calls
- Referral tracking with source attribution
- Open house sign up sheet digital capture
- Third party portal lead imports from Zillow and Realtor.com
Every lead flows into one central database with complete history and contact details.
Intelligent Lead Distribution System
Automated assignment ensures leads reach the right agent instantly:
- Round robin distribution for fair lead allocation
- Geographic territory based automatic assignment
- Property type specialization routing
- Agent availability and capacity monitoring
- VIP lead flagging for top tier prospects
- Instant mobile notifications when leads assigned
New leads assigned to agents within seconds of capture with zero manual intervention.
Visual Sales Pipeline Management
Complete visibility into every deal at every stage:
- Customized pipeline stages from initial contact to closing
- Drag and drop interface for moving leads through stages
- Stage specific automation triggers and tasks
- Deal value tracking and commission calculations
- Estimated close date monitoring and alerts
- Pipeline health metrics and conversion rates
Management can see entire agency pipeline health at a glance in real time.
Automated Follow Up Workflows
Never miss another follow up opportunity with intelligent automation:
- Immediate response automation for new lead inquiries
- Scheduled follow up email sequences based on lead behavior
- SMS appointment reminders for property showings
- Task creation for agents at critical touchpoints
- Re engagement campaigns for cold leads
- Anniversary and milestone messaging for past clients
Consistent, timely communication keeps prospects engaged throughout the buying journey.
Detailed Client Profile System
Complete buyer and seller information management:
- Property preferences and requirements tracking
- Budget range and financing pre approval status
- Timeline and urgency level documentation
- Communication preference settings
- Family size and lifestyle needs
- Previous property viewing history and feedback
Agents access complete client profiles before every interaction for personalized service.
Property Matching and Tracking
Connect buyers with perfect properties efficiently:
- Property inventory management within CRM
- Automatic matching based on buyer criteria
- Showing schedule coordination and tracking
- Property comparison tools for clients
- Open house RSVP management
- Listing status updates and notifications
Streamlined property showing process from initial interest to offer submission.
Performance Analytics Dashboard
Data driven insights for agency and individual agent performance:
- Lead source ROI and conversion tracking
- Agent performance metrics and leaderboards
- Average days to close and deal velocity
- Pipeline value and forecasted revenue
- Response time and follow up compliance
- Year over year growth comparisons
Management makes informed decisions based on real time data and trends.
Mobile CRM Access
Full CRM functionality on the go for busy agents:
- Mobile app access to all lead information
- Add notes and update status from property showings
- Upload photos and documents from mobile device
- Quick communication via click to call and text
- Calendar sync for showing appointments
- Push notifications for important lead activities
Agents stay connected and productive whether in office or on the road.
Ongoing Digital Operations Partnership
Beyond the initial implementation, the agency hired Nexistry Digital Solutions as their dedicated digital operations team for continuous support and growth:
- Monthly CRM system maintenance and updates
- Website content updates and new listing additions
- Performance monitoring and optimization
- New automation workflow creation as needs evolve
- Marketing campaign setup and management
- Technical support and troubleshooting
- Strategic consulting for growth initiatives
- Regular reporting on system performance and ROI
This ongoing partnership ensures their systems stay optimized, updated, and aligned with business growth without requiring in house technical staff.
Results
After implementing Nexistry Core CRM, the real estate agency achieved dramatic improvements across all key business metrics:
Professional Digital Presence
Launched with credible website generating quality leads from day one
Zero Lost Leads
Every lead captured, tracked, and assigned automatically
Faster Response Times
Average lead response improved from hours to under 5 minutes
Higher Conversion Rates
Lead to client conversion increased through consistent follow up
Improved Agent Productivity
Agents managing more deals with less administrative burden
Better Team Collaboration
Entire team accessing same updated information in real time
Data Driven Decisions
Management optimizing marketing spend based on lead source ROI
Continuous Optimization
Ongoing partnership ensures systems evolve with business needs
The real estate agency transformed from chaotic lead management to a well oiled sales machine, closing more deals while providing superior client service.
Project Overview
This portfolio showcase demonstrates how Nexistry Digital Solutions partnered with a startup real estate agency to build their entire digital foundation from scratch. We created their professional website, implemented Nexistry Core CRM for complete lead management, established automated workflows, and continue to serve as their dedicated digital operations team for ongoing maintenance and growth optimization.
This is complete digital transformation and long term partnership. From website to CRM to continuous support, Nexistry delivers everything growing real estate agencies need to compete and win in their markets.
Ready to Build Your Digital Foundation?
From professional website development to complete CRM implementation and ongoing support, Nexistry Digital Solutions delivers the full digital infrastructure your real estate business needs to launch, scale, and dominate your market.
Get Our Services Now